Explore the Brand Style Guide
If you manage a social media presence for the university, or are considering starting a social media account for any Vanderbilt school, department, organization or group, first please familiarize yourself with the Social Media Handbook.
- Social media icons: University departments and areas that would like to update their social media icons to reflect the new visual identity can download this Photoshop template. Do not use the primary lockups as your social media profile image.
- Voice, tone and more: Although social media often offers an opportunity to share more light-hearted content, it should all be filtered through a voice and tone that are consistent with the overall Vanderbilt messaging. When you post from a school or departmental account, you are representing the entire university; using correct spelling, grammar, punctuation and style are all important parts of conveying your message.
- Personal accounts: If you identify yourself as a Vanderbilt employee or student–for example, through a bio or in comments–you should include language in your account description that clarifies that you do not represent Vanderbilt University. Avoid using Vanderbilt/Vandy/VU etc. as part of your social media handle.
Click the button below to find out more about password guidelines, strategy, goals, best practices and more.