We are Vanderbilt.

This brand standards guide shapes the creation of content that conveys Vanderbilt’s core identity and values.

Quick Links

WHO WE ARE

Learn about our brand identity, background and purpose and how we communicate to our various audiences.

EDITORIAL STYLE

Consult our guide for writing style, tone, voice and grammatical conventions used across the university.

LOGOS AND LOCKUPS

Explore logos, seals, emblems and lockups designed for the university, schools and programs.

COLOR

Get guidance on selecting colors from our brand palette to ensure cohesive visual representation.

TYPOGRAPHY

Choose from a selection of typefaces for various media platforms like social, ads, brochures and signage.

DIGITAL ASSETS

Find resources like PowerPoint templates, video backgrounds, business cards, social icons and email signatures.

ATHLETICS

Explore guidelines for athletic logos, lockups, spirit marks and core colors used across Vanderbilt Athletics.