Primary Lockups
The dimensional V lockup is our primary mark for academic usage and institutional materials. The mark conveys tradition, authority and gravitas.
Lockups are for authorized use only.
Please note for all downloads, PNG files are provided in RGB for screen use and EPS files in CMYK for print use. If you are printing a high-end or large-quantity piece with a professional printer, you should use a version of the marks that specifies metallic inks (PMS 871) or foils. Contact brand communications to receive files configured for special print treatments.
Secondary Lockups
The outline V lockup serves as secondary support to our dimensional V lockup. It is most commonly used on merchandise, athletics gear and similar applications. Its bold design resonates with students, alumni, fans, the broader Vanderbilt community and beyond.
The dimensional V lockup is our primary mark and will be used in all cases of digital application. Outline V lockups are reserved for physical, print-based materials and should only be used when design/production limitations prevent use of the dimensional V (i.e. one-color printing).
Lockups are for authorized use only.
Please note for all downloads, PNG files are provided in RGB for screen use and EPS files in CMYK for print use. Contact brand communications with any questions regarding usage parameters.
Seal
Our university seal features our motto, Crescere aude (“dare to grow”), year of founding and reference to symbolism important to Vanderbilt’s distinguished history. The oak laurel branches are a symbol of strength, the north star guides our way and the circular container shape alludes to the markings on a compass.
Contact brand communications to request authorized use of the seal.
Logotype
Our custom-drawn logotype is our primary wordmark. When used by itself, it can brand less formal communications.
V Icons
Our V icons provide a clear way to tie your communications piece to the Vanderbilt brand when you have limited space or an otherwise dense layout. Often, a V icon can be tucked into a corner to provide a subtle nod to the Vanderbilt brand.
- The dimensional V is our primary mark and will be used most often. It is used for school and academic unit lockups and to abbreviate the primary Vanderbilt lockups. The dimensional V will always be used in digital applications.
- The outline V is strictly limited to initiatives led by university marketing communications and athletics communications. Contact brand communications with any questions regarding usage parameters.
School Lockups
Our brand extends across many areas of our community, from schools to departments to programs. Our brand architecture is designed to be flexible and clear, associating sub-brands with our larger master brand and displaying clear hierarchy.
Dimensional V school lockups can be downloaded below. Contact brand communications to request access to secondary outline V school lockups.
Download your school logos below
Campuses Beyond Nashville
As Vanderbilt grows beyond Nashville, its visual identity travels with it. The marks for each campus are designed to honor their distinct character while maintaining the consistency and stature of the broader brand.
Lockups are for authorized use only. Dimensional V lockups can be downloaded below for campuses beyond Nashville. Contact brand communications to request access to secondary outline V lockups.
Clear Space
All lockups use the height of the negative space in between the two sides of the V icon to determine clear space required for the mark around all sides.
Minimum Scale
Please use the guidelines below when scaling down our lockups and icons. Keep in mind that if an asset is used very small, the least detailed version available to you is recommended.
- Minimum width for our primary horizontal lockups with icon is 250 px, or 2 inches in print. Below that, default to logotype only, which has a minimum width of 150 px or 1 inch in print.
- If there is only room for the V icon, the minimum width is 75 px or .5 inches in print.